Today, we’re excited to announce our investment in Naboo, leading their €20m Series A round alongside existing investors ISAI and Ternel. Founded by a strong and complementary team of four founders, Maxime (CEO), Antoine (COO), Lucien (CPO) and Jean-Louis (CTO), Naboo is disrupting the corporate events industry, offering an all in one experience to book internal events as well as crucial SaaS products, making Naboo a unique SaaS-enabled marketplace which will redefine the industry. 

The global corporate event market size was valued at $325 billion in 2023 and is projected to grow to reach close to $600bn by 2029. Only in Europe, the market is estimated to be at $30bn and is projected to grow to over $120bn by 2030 mainly driven by distributed and hybrid working policies. Additionally, the market is very fragmented and there is no automation when it comes to event planning.

Naboo is aiming to capture this opportunity by bringing an digital-first and automated solution to the corporate event industry. Naboo offers a modern online experience for companies to instantly book internal events (company retreats, away days, corporate parties etc.), offering an all-in-one experience by connecting corporates with venues, activities, caterers etc. Naboo doesn’t stop there, with the marketplace only being a feature of its broader offering. Naboo is able to bring significant value to stakeholders involved with internal corporate events (PAs, Events Managers, Procurement teams) through a number of SaaS products integrated with companies existing stacks to create more flexibility and visibility when booking events, delivering an end-to-end platform to manage corporate events.

The initial traction of the business has been phenomenal. Since going live 24 months ago, Naboo has achieved significant scale with tremendous growth, almost quadrupling its booking volumes in 2024. Naboo has also launched its Enterprise offering in 2024, already signing ten EU-listed €1-10m per annum contracts, clearly highlighting the need for a centralised solution in this market. Naboo also succeeded in entering new markets including the UK, and will continue to expand its European footprint with significant demand from Germany, The Netherlands, Spain and Italy.

 We are incredibly excited to partner with Maxime and the rest of the founding team to build a global category leader in the event management space. Since I first met the team, I have been incredibly impressed with their ambition, their intensity and speed of execution, and I am confident they will shake the current market. The initial traction has proven that there is a need to automate the event planning workflows and Naboo is incredibly well positioned to become the leader in the space. 

Why Notion? A note from the Founder:

Naboo is undergoing two major transformations. The first is evolving from a purely transactional marketplace model into a SaaS-enabled marketplace, offering a comprehensive software suite. The second is expanding our focus from France to all of Europe, positioning Naboo as an international company.

When we discovered Notion, it became crystal clear that it was the perfect partner for us. We share the ambition of building a global leader and the vision of transitioning from a transactional model to a strategic, recurring one. Notion’s expertise in scaling software companies is unmatched, and their platform demonstrated exceptional value even during the due diligence process.

The alignment couldn't be more perfect.

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