Today, I am thrilled to share my excitement about my latest investment in Nelly, a company that is revolutionising the medical industry by building a suite of verticalised software and financial products.

Nelly was founded in 2021 by a powerhouse team of three-time founders: Niklas (CEO), Lukas (CPO), and Tobias (COO). Niklas and Lukas worked together at Klarna, where they gained invaluable experience in fintech and operational excellence. Tobias brings deep operational experience from Delivery Hero, bringing his expertise in expansion. This team embodies the perfect blend of fintech, operational, and entrepreneurial expertise.

Nelly’s initial focus has been on the German dental market, which has shown to be inefficient in areas such as (a) patient onboarding and (b) back-office admin, including payment management. Clinics today are struggling with outdated processes. On the check-in side, patients desire a faster, smoother experience, while clinics face scalability issues due to labour shortages and process inefficiencies. On the admin side, critical workflows like cash reconciliation are often handled via email, Excel, and other non-specific tools, leading to errors and wasted time.

This is where Nelly’s platform shines. Clinics use Nelly to streamline patient check-ins and manage all administrative and payment-related processes. By automating these processes, Nelly enables faster patient onboarding, improved scalability, and seamless cash reconciliation—a game changer for clinics striving to modernise their operations.

As Nelly expands beyond the German dental market, the company is already moving into other European countries and targeting additional verticals like dermatology, gynecology, plastic surgery and radiology. This strategic expansion underscores Nelly’s ambition to address inefficiencies across the broader medical industry. By combining software and fintech products, Nelly solves critical pain points for clinics and significantly amplifies its Total Addressable Market (TAM).

Since meeting the founders a few months ago, I have been consistently impressed by their vision, execution, and relentless drive. Their backgrounds from Klarna, N26, Rocket Internet and Delivery Hero reflect a deep understanding of fintech and scaling operations. With this strong foundation, I am confident that the Nelly team is set to build a category leader serving the medical industry across Europe and beyond.

I am incredibly excited to partner with Niklas, Lukas, Tobias, and the entire Nelly team as they continue their journey to transform the medical industry. This investment aligns perfectly with my ambition to make clinic employees happier and more productive by removing complexities and inefficiencies. I am also excited to work with a new generation of clinic owners who are determined to focus on providing better services to their patients rather than spending time on administrative tasks. The road ahead is promising, and I’m thrilled to be part of Nelly’s journey.