We're hosting a webinar with Rowland Barran, founder-owner of sales transformation consultancy Federal (ex-Ogilvy, ex-M&C Saatchi). Rowland will be discussing theconcept of Sales Plays: an evidence- based methodology for testing & iterating agile sales campaigns in a consistent manner.Rowland will be joined by Kunal Mehta, a GTM excellence specialist and VC practitioner, ex- TCV, currently a Partner at Bain & Co, who has seen at first hand why top-performing teams attribute more than 60% of their pipeline to Sales Plays.

When: Wed 19 April, 14.00 - 15.00 BST / 15.00 - 16.00 CEST

Registration: here.

As a business grows at speed, inconsistency in sales becomes a significant challenge:

- Inconsistent understanding of buyer needs
- Inconsistent proposition articulation and content
- Inconsistent seller behaviour and sales methodology

This leads to inconsistent pipeline generation and win rates. And, perhaps paradoxically, it also hampers agility, because it’s impossible to assess the potential of new opportunities in the face of too many variables.During the session we will cover:

- A dynamic approach to exploiting emerging market opportunities
- An efficient system for running multiple dynamic sales campaigns
- A systematic approach to replicating top-quartile seller behaviours
- A way to drive efficiency and alignment between sales, marketing and product
- A blueprint for creating multiple winning propositions and sales assets at speed
- A model for overcoming indecision makers and mobilising the buyer champion