We’ll be hosting our next marketing forum with Louise Robertson, a marketing expert who’s worked across the Notion portfolio. The session will be taking place on Wednesday 17th March at 15.00 - 16.00 GMT / 16.00 - 17.00 CET.

To register, please email comms@notion.vc

During this season, Louise will be discussing the challenges faced by account based marketers including:

Internal challenges

• Managing ‘older’ mindset sales expectations of ready to talk shop MQLs.
• Sales and Marketing Account Based alignment
• Inflexible or diluted messaging
• Enabling sales to deal with an ‘unstructured’ moment or opportunity

External challenges

• Target audiences no longer have predictable daily routines for targeting
• Noise in the digital event space, email and inmail space.

We’ll then be looking at some of the possible solutions to these challenges, including:

• Facilitating peer-to-peer chats
• How you can use content
• Marketing qualified intelligence
• Targeting company by company
• Flexible templating on ABM content