Account based marketing with Chris Tottman, Andrew Davies and Riaz Kanani.
We’re seeing Enterprise & Vertical SaaS where 80% of the AOVs are > $100k shift into increasingly more granular ICP (not all of you have gone more granular but its can be a very valuable exercise) & Account Based Marketing – highly targeted campaigns around individuals in each targeted account – are often just in the ‘forecasting period’ – so bottom of the funnel designed to improve win rate.
The workshop will focus on strategy and tools for ABM all the way through the funnel or particularly for getting close to the bottom of the funnel – we can all learn form each others best practice.
Andrew of Idio.ai is a leader in the Notion portfolio on the ABM side of marketing and it is a core part of their proposition, product and stack – he’ll take a co-ordinaitng role in the work shop so we all get some value based on how evolved we are.
Additionally – we’ll be working with Riaz ,who has been a friend of the firm for more than 10 years. His pedigree has been a life in email marketing and has spent the last 2.5 years totally focused on ABM. This is moving from a professional services practice to a technology play.
Who’s it for: CEOs and Sales and Marketing Leaders.
When: Thursday 28th March 2019, 09.00 (for a 9.30 start) – 13.00. Lunch will be provided.
Where: TOG, 3 Lloyd’s Ave, London EC3N 3DS