We’d like to invite to an event we’re hosting with Kyle Poyar, Partner at OpenView on usage-based pricing.
When: Thursday 20th May, 15.00 – 16.00 BST / 16.00 – 17.00 CEST.
Registration: Please email firstname.lastname@example.org
The usage-based pricing model almost feels like a cheat code – it enables SaaS companies to more efficiently acquire new customers, grow with those customers as they’re successful, and keep those customers on the platform. And compared to their peers, public companies with usage-based pricing trade at a 50% revenue multiple premium and see 10 percentage points better net dollar retention rates.
Sold on usage-based pricing? Keep in mind that switching from a subscription model is not something that’s going to happen overnight. But don’t let that keep you from making incremental changes that set you up to scale to $100+ million ARR in the long run.
In this event we’ll discuss why so many companies are adopting usage-based pricing and how to scale with a usage-based revenue model. If you haven’t seen it yet, we recommend downloading Kyle’s usage-based pricing playbook.
Kyle leads OpenView’s Growth Team, responsible for advising portfolio executive teams on strategies to increase revenue growth and dominate their markets. The team has helped the portfolio generate over $100 million in additional enterprise value in the last three years.
Kyle specializes in pricing & packaging strategy, which is the most effective yet overlooked growth lever at a SaaS company’s disposal. He’s an expert in Product Led Growth, optimizing go-to-market strategies, and SaaS benchmarks. You can follow Kyle’s insights on Substack at Growth Unhinged.