Is Marketing from Mars and Sales from Venus?
We’re delighted to invite you to an event with Sales Impact Academy.
Sales Impact Academy is a community and live-learning platform for sales and marketing teams, with coaches including ex-VP Marketing of GoCardless and CMO at MyTutor Nicola Anderson, current CMO of Adfenix Munya Hoto and former CRO of UNiDAYS Paul Fifield.
When? Thursday 28th November, 9am GMT
Where? 91 Wimpole Street, London, W1G 0EF
Who for? CEOs, Founders, Sales / Marketing Leaders
It’s a sad fact that the relationship between sales and marketing is generally broken. Two critical functions for growth, often in a fractious relationship, sometimes even at war!
And what does this cost? Well according to IDC the cost to B2B companies is a whopping 10% of revenue in lost sales productivity and wasted marketing budget. Across the whole industry that’s a loss of $1trillion in revenue every year, or $1,000,000,000,000.
But it doesn’t need to be this way. During this workshop, we will look at what is broken, its impact across the business including functions like customer success, and then importantly how we fix this. What are the practical things you can do tomorrow to make improvements?
Following a short presentation on the topic, we will run a practical workshop to help attendees to navigate through the challenges and make immediate improvements.
We have created a unique combination of live classes coupled with peer-to-peer learning and support that will ensure you are creating and executing a world-class go-to-market strategy, developing killer messaging, building an inbound and outbound lead generation machine and ensuring your sales and marketing teams and working in harmony.
The live classes are delivered over the web by globally respected sales and marketing leaders from Amazon, GoCardless, UNiDAYS, Moo.com and Foundry plus the author of Predictable Revenue, Marylou Tyler.
You will learn the specific demand gen techniques that helped Ceros, UNiDAYS and GoCardless go from zero to over £100M in combined annual sales.