Company aims to consolidate its lead in video distribution and engagement
(UNDER EMBARGO UNTIL 9AM OCT. 29) LONDON – 9AM GMT October 29th, 2013: Rockabox, a leader in video engagement technology, today announced it has completed a Series A funding round, led by Notion Capital and supported by existing investors Frog Capital, and fourteen17.
Video is the fastest growing part of the $100bn digital advertising market and is expected to reach a 14.5% share by 20161. Rockabox plans to use the new funding to expand into new markets, further develop its software-as-a-service platform and further consolidate its position as a leading provider of video engagement technology for brands, agencies, publishers and broadcasters.
Rockabox has grown rapidly since the company’s launch in 2008 with clients including leading brands such as Honda, Diesel, Estée Lauder, Hackett and House of Fraser.
James Booth, Rockabox’s CEO and co-founder commented, “As brands invest more and more into video content so the demands grow for demonstrable return on investment. Rockabox’s unique HTML5 technology, helps brands extract the most value from their content by dramatically increasing engagement amongst premium audiences across all devices.”
Rockabox has developed a software-as-a-service video technology platform combining distribution, engagement and analytics that is transforming the way consumers engage with content. It includes the Shutters™ technology, a highly innovative HTML5 content media format that enables brands to synchronise video content seamlessly with brand messaging, interactive features and ecommerce functionality. The powerful combination of on-demand technology with Rockabox’s award-winning creative services empowers businesses to bring more effective branded content opportunities to life.
“We believe the future of the Internet will be dominated by video,” said Jos White, Partner at Notion Capital, “and Rockabox enables brands to exploit the full potential of their video content. The Rockabox team are proven visionaries in the market and we couldn’t be more excited to be involved in their latest venture.”
Mike Reid, Managing Partner at Frog Capital, commented, “TV is currently the prime channel for brand engagement. Internet video is about to transform this. Brands are in the driving seat, and Rockabox enables them to define and deliver a step change in customer engagement.”
The growth of online video has been staggering, and is clearly set to continue. Online video advertising grew 50.7% in Europe in 2012, with year-on-year growth of 43.2% in the UK2. Meanwhile Cisco forecasts that globally, consumer Internet video traffic will account for 69% of all consumer Internet traffic in 20173.
 US Digital Ad Spending Share, by Format 2010-2016, Source: eMarketer report, September 20 2012
 ADEX BENCHMARK 2012, European Online Advertising Expenditure – AdEX Benchmark 2012 – Published 28th August 2013 in association with IAB Europe
 Visual Networking Index: Forecast and Methodology, 2012-2017, Cisco
For further information on Rockabox’s work, to speak to James Booth or one of the senior team, please contact Francesca Burton (UK) at Rockabox.
Rockabox, headquartered in London, UK, is a leader in targeted video distribution and engagement and is backed by Notion Capital, Frog Capital and Fourteen17. For more information go to: www.rockabox.com
About Notion Capital
Notion is an entrepreneur-backed venture capital firm focused on high potential businesses in the Cloud Computing and Software-as-a-Service (SaaS) markets. The Notion team has unique expertise and experience in the Cloud Computing market having founded, built and exited two highly successful businesses in the space – Star and MessageLabs. Companies within Notion’s portfolio include Brightpearl, Duedil, eSellerPro, Shutl, The Currency Cloud and Tradeshift. For more information go to: www.notioncapital.com
James Booth Bio
James Booth is the co-founder and CEO of Rockabox, alongside Torie Chilcott. Prior to launching Rockabox, James was CEO of Tangozebra, the leading provider of digital marketing solutions in Europe – with a market share of 70% for its rich media solutions, before he sold it to DoubleClick/Google in 2007. In 2003 James was nominated as the most influential person in new media by New Media Age magazine; two years later Campaign Magazine placed him fourth in a survey of the greatest Internet pioneers.
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