We're hosting our next webinar with GTM Expert, Harrison Rose (Co-Founder Paddle / CEO GoodFit) on the future of the SDR/AE roles.

When: Sep 20, 2024 10:00am BST / 11.00am CEST

Registration: here

About:

In 2011 Aaron Ross published the brilliant "Predictable Revenue" paving the way for the SDR/AE model b2b businesses have relied upon for over a decade.

Today, demand generation is harder than ever, customer acquisition costs are spiralling, prospects are bombarded with noise, and outbound approaches are under heavy scrutiny.

Fuelled by developments in technology and a necessity for more efficient growth, how we go-to-market is undergoing its next evolution. The SDR/AE roles are about to be transformed for good, as well how revenue leaders need to support folks in these critical functions.

In this webinar we'll be interrogating the change afoot, and how your business can adapt to take advantage of these developments in efficiency & efficacy.

Hope you can join us!