Revenue Operations means many different things to many different people. It covers a wide range of disciplines in the go-to-market environment, and can be an incredibly powerful engine of delivery for marketing and sales. We will discuss the different aspects of Revenue Operations, and how you go about building the right structure for your organisation.
When? Weds 16th Sep, 4-5pm BST.
Registration details: Please email firstname.lastname@example.org
Specific areas that we will touch on include:
Forecasting and pipeline management
Analytical approach to lead generation and deal flow
Learning from sales operations data – insights, conversion rates, strengths/weaknesses
Compensation plans, territory assignment, target setting
Analysis to understand effectiveness of marketing/sales interaction.
What will you learn?
Revenue operations can substantially enhance a revenue leader’s ability to drive their business. Attendees will leave with clarity as to what could be achieved by;
Building better tools/processes
Using their existing data and processes to improve sales outcomes
Understanding the tools needed to ensure their organisation is efficient across the commercial functions.
Who should attend?
It could be helpful to you if…
You are somewhat unclear what Revenue Operations is
You believe there is more you could be getting out of your Revenue Operations
Revenue Operations reports elsewhere, and you’re not clear what they get up to
You are looking at building out a Revenue Operations function
Ben Miller, started his career as a software engineer but accidentally sold something and that changed everything! He has been in commercial and revenue leadership roles for over 20 years. As divisional General Manager, VP Sales, SVP International Sales and Chief Commercial Officer. In all cases in software technology businesses – communications, cyber security, ecommerce/billing, and more.
Ben is now working independently – see www.millergrowth.co
– providing advice and support to tech start-ups selling into businesses and enterprises that need support in sales and/or marketing.