We’re hosting a category creation event this month with Ed Cordin, former Director of Research Transformation at Gartner.
When: Thursday 18th March, 15.00 – 16.00 GMT / 16.00 – 17.00 CET
Registration: Please email firstname.lastname@example.org for details
During the session we’ll be discussing:
- Exploring the analyst role in category creation – how analysts really work
- Should you build a category – or ride along?
- Managing for impact – how the analyst role and importance can differ by GTM model (SMB vs Enterprise)
Followed by Q&A.
The session will be hosted by Ed Cordin, who was most recently responsible for Magic Quadrant and Critical Capability research transformation at Gartner. Ed previously spent 17 years as a consultant and market analyst (with Gartner and IDC) helping tech start-ups and scale-ups with growth strategy. He authored and led research on innovation strategy and category creation.
Prior to this, Ed worked in business Development with Intergraph and IBM – taking products to market through channels after starting out as a Production Engineer in the automotive industry introducing high tech manufacturing to the shop-floor.