We’re hosting a category creation event this month with Ed Cordin, former Director of Research Transformation at Gartner.

When: Thursday 18th March, 15.00 - 16.00 GMT / 16.00 - 17.00 CET

Registration: Please email comms@notion.vc for details

During the session we’ll be discussing:

• Exploring the analyst role in category creation - how analysts really work
• Should you build a category - or ride along?
• Managing for impact - how the analyst role and importance can differ by GTM model (SMB vs Enterprise)

Followed by Q&A.

Host:

The session will be hosted by Ed Cordin, who was most recently responsible for Magic Quadrant and Critical Capability research transformation at Gartner. Ed previously spent 17 years as a consultant and market analyst (with Gartner and IDC) helping tech start-ups and scale-ups with growth strategy. He authored and led research on innovation strategy and category creation.

Prior to this, Ed worked in business Development with Intergraph and IBM - taking products to market through channels after starting out as a Production Engineer in the automotive industry introducing high tech manufacturing to the shop-floor.