Applying data science to sales & marketing strategy
Notion portfolio company Paddle are hosting a masterclass on the application of data science on client acquisition for the Notion Family and network. The masterclass will be followed by dinner at ‘The Hoxton’.
When? Thursday 25th July, 5.00pm for the masterclass.
6.30pm onwards for drinks and dinner.
Where? Albert House, 256 -260 Old Street, London EC1V 9DD
The Hoxton, 81 Great Eastern St, EC2A 3HU.
(Private dining room known as ‘The Library’).
Who For? Founders looking to improve upon sales performance, Sales, Marketing and Demand Gen Leaders.
Paddle have been using data science throughout their entire customer journey for the last 5 years. They have been using data science to fill their top-of-funnel, predict buying intent, determine ABM strategy and even auto-segment their customer base.
The Paddle team will be running through the journey they’ve been on to reach this point and will also look at the ways in which attendees can apply their learnings to their current go-to-market.
The session will be run by Harrison Rose (Co-Founder), Aleksander Bury (Commercial Operations Manager).
Points for discussion:
– Programmatic lead-generation
– Predicting buying intent through data
– Predicting customer segmentation
– Account Based Marketing at scale using data science
We’ll discuss each bullet in turn, prompting for discussions & questions on how to apply learnings after each section.
We will then finish with dinner, to keep the discussion flowing in small groups.