Join Shari Johnston from Winning by Design
We are thrilled to invite you to an Account Based Strategy workshop with Winning by Design. The workshop will be hosted by Winning by Design’s Shari Johnston. More can be found on Shari and the full agenda below.
When: Thursday 20th June, 2019, 9.00am (for a 9.30 start) to 12.15pm
Where: The Office Group, White Collar Factory, 1 Old Street, EC1Y 8AF
Who for: CEOs, Founders, Sales and Marketing Leaders
In this workshop we will take an interactive walk through how an account based strategy drives growth by aligning GTM teams to focus on winning and growing accounts that will be your next best customers.
|9.00am: Welcome and networking (we will provide coffee and pastries)
9.30am – 11.00am:
- Round the table introduction
- What is account based strategy
- Why move to an account based approach
- Measurement: How does account based impact the business
- Velocity metrics
- Conversion metrics
- Customer experience
- Marketing & sales alignment
11:00am: Refreshments / networking break
11.15am – 12.15pm:
- Account based fundamentals
- Account based play design
- Account based prospecting
Desired outcome at the end of the day
Learn the advantages of an account based strategies as well as the fundamental and tactical tools required for a successful go-to-market transformation.
Shari Johnston is a partner at Winning by Design and leads the Account Based Strategy practice. After holding marketing leadership roles at 5 B2B SaaS startups, Shari has turned her experience and passion for Account Based strategy, to helping clients scale. With both practitioner and client experience, companies can benefit and scale faster by using tried and true techniques for marketing and sales alignment, account based pipeline building programs, and training.
Previous to Winning by Design, Shari held executive marketing positions at Casetext, Radius, OpenDNS, and Demandbase where she was responsible for overall marketing strategy and execution across corporate, product and demand generation marketing functions.
Shari was a recipient “Top Women in Revenue” in 2017 and frequently speaks on marketing leadership, Account-based marketing and marketing, and sales alignment. She is also the founder and board member of WomeninRevenue.org, a non-profit focused on the education and advancement of women in GTM leadership positions. Shari lives in San Francisco with her husband and two sons.