Andrew is co-founder and CMO at Idio and met Edward in his 3rd year of University. Previously he had worked for Deloitte in their Tech, Media & Telecoms division, and dipped his toe in the startup world as an alternative to returning to corporate life. The most interesting of these startups was thrudigital, a development agency serving clients like Sky, ITV and No. 10 Downing Street. The culmination of this work was an early social analytics platform, which provided real-time global insight to O2 on how the launch of the first iPhone was being received.
A few years after Idio was founded, Idio acquired this agency to bring onboard a great technical team who remain with Idio to this day, including our CTO, James Griffin.