London - June 20th 2013: idio, the personalized content marketing platform, today announced it has completed its first external funding round, led by SaaS-specialists Notion Capital. In total, $2.35m has been raised in order to accelerate market adoption in the UK, extend idio’s predictive marketing technology, and launch an East Coast US office.

idio is placed right in the middle of a rapidly growing market, with Content Marketing being voted the top priority for digital marketers in the UK (Econsultancy 2013), and IDC forecasting that marketing automation software will grow from a $2.8 billion market in 2011 to $4.8 billion in 2015.

Edward Barrow, CEO of idio, said: “The content marketing space is exploding, and we have an approach that is differentiated and proven to provide real business value in terms of customer engagement, insight and conversion. We see a huge market opportunity for companies to benefit from idio’s automated and predictive technology like our current clients have - with recent projects delivering triple digit growth in engagement and revenue. We are excited to have Notion Capital to support us on our journey as they have tremendous experience of building successful SaaS businesses.”

“The two biggest trends in marketing right now are a greater reliance on content and technology,” said Jos White, Partner at Notion Capital. “idio sits right in the middle of these trends with a predictive content marketing platform that will scale and with an exceptional team behind it.”

Alongside this funding round, David Eldridge has been announced as a non-executive director of the business. David previously was co-founder and CEO of the campaign management technology company Alterian, Plc., growing it to become a market leader with over 400 staff and a public listing, before it was sold to SDL last year. David said: “idio is in the right place at the right time and is fantastically positioned to grow dramatically. I am excited to work with Ed and his leadership team”.

idio was founded in 2006, and has been bootstrapped to 21 staff by founders Edward Barrow and Andrew Davies. idio’s platform is unique in providing content personalization and customer intelligence across every digital channel including email, web, mobile and social. Additionally, the service integrates with existing marketing communications platforms, meaning customers can start powering personalized communications quickly and without the needs to replace existing systems.

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For more information, contact: Andrew Davies, Co-Founder, idio <andrew.davies@idioplatform.com> +44 7790843490

About idio

idio is an enterprise Software-as-a-Service business, applying artificial intelligence to marketing communications. idio’s content personalization platform identifies patterns in each customer’s content consumption to understand their interests, and inserts real-time dynamic content into communications across digital channels to personalize the experience and drive increased engagement, conversion and insight. With a deep experience in CRM and predictive analytics, idio has been built from the ground up to solve the complex challenges in personalizing customer communications to drive lifetime customer value. For more information on idio please see http://www.idioplatform.com

About Notion Capital

Notion is a venture capital firm focused on high potential businesses in the Cloud Computing and Software-as-a-Service (SaaS) markets. The Notion team has unique expertise and experience in the Cloud Computing market having founded, built and exited two highly successful businesses in the space – Star and MessageLabs. Companies within Notion’s portfolio include Brightpearl, Duedil, Shutl, The Currency Cloud and Tradeshift. For more information go to: www.notioncapital.com