Whereas self-serve SaaS once sat squarely in the domain of the SME buyer, we’ve seen things change significantly over the past five years, with self-serve products now accounting for the majority of enterprise SaaS IPOs.

Together with our friends over at Frontline Ventures we set out to examine the drivers behind this trend and explore:

• The fundamentals of why self-serve SaaS exists
• The pricing, delivery and sales models in play and the sectors seeing the greatest success
• The underlying metrics behind some of the biggest self-serve success stories

You can view the full report here and download it here. We hope you find it as interesting and valuable as we did working on it.

And a huge thanks goes to Thomas and the team at Frontline for taking the lead and getting elbows deep in the data.

Self Serve SaaS: Frontline Ventures x Notion Capital from Frontline Ventures