In this episode, Patrick Campbell, Co-founder and CEO at Price Intelligently, on how pricing and understanding the customer are two faces of the same coin.

Patrick is the Co-founder and CEO of Price Intelligently, the team and software behind some of the biggest and best SaaS pricing strategy out there from companies like New Relic and Autodesk to Wistia and Litmus. PI is also the maker of ProfitWell, which is free SaaS financial metrics for your billing system.