Scoota
Scoota is an online advertising technology company that enables advertisers to create, activate, measure and optimise brilliant brand campaigns at scale.We offer a single programmatic platform for the creation and delivery of rich, high-impact formats via open real-time bidding and private marketplaces, without compromising creative execution or brand safety.Our technology includes a unique campaign delivery system that pre-reads an ad space in real-time so that the right creative is delivered into the right ad unit without the need for pre-testing and independent site integration.
We care about and invest in an open and long-term approach, enabling partners to work with us through integration with their own systems of choice, or via our platform whether as a self-serve solution, or a fully managed service.Scoota was founded in London in 2008 and employs more than 40 people. In 2015, we won best overall programmatic technology at The Drum Digital Trading Awards and Silver for Best Ad Tech Provider at the 2015 British Media Awards.
James Booth is Co-Founder and Group CEO of Scoota. Prior to Scoota, James was Co-Founder and CEO of Tangozebra, which became the leading provider of digital marketing solutions in Europe with a market share of 70% for its rich media solutions. Tangozebra was sold to DoubleClick/Google in 2007. In 2003, James was nominated as the most influential person in new media by New Media Age magazine; two years later Campaign magazine placed him fourth in a survey of the greatest Internet pioneers.
