Ben and Lisa met working together 12 years ago at Rough Hill – the UK’s largest millennial events and marketing agency. At age 22, Ben was Managing Director and Lisa was Project Manager and Lead Creative. Together they led the design and build of an internal technology platform that enabled the business to scale to 1000+ staﬀ across the UK, with 2000 events and 2m customers annually – it sold to Chime PLC in 2012. In 2014, Ben and Lisa created Rise – Europe’s leading snow sports and music festival with 5000 attendees, and Beyond Adventures, a series of adventure parties in remote locations like the Sahara desert and the Swedish Archipelago. Frustrated by the lack of tools to run and grow their experience business, they decided to build their own software. With a deep knowledge of selling travel and experiences, they understand ﬁrst-hand the challenges of this and what it takes to scale. Ben and Lisa set out to build Easol to enable a new generation of entrepreneurs motivated by experiences, not things who are turning their hand to building businesses from their passions. Ben studied E-commerce and Web Development in Leeds and Lisa has an MA in Creative and Media Enterprise from the University of Warwick.