Headquartered in Gothenburg, Sweden, and with offices in London and Melbourne, Adfenix was founded by André Hegge and Gabriel Kamienny, based on the insight and vision that today's real-estate market was highly inefficient and customers should expect a much better experience when buying or selling a home. Adfenix services hundreds of global real estate agencies across Europe, North America and Australia / New Zealand. Their cloud-based, marketing automation platform designed exclusively for real estate identifies, qualifies and nurtures leads, implements automated digital campaigns across social media on top of existing systems infrastructure, and puts real estate agencies back at the centre of the increasingly digitised world of real estate. Benefits for real estate agents include reaching the right target group outside of the traditional property portals, sustained lead generation, and shortening the sales cycle while increasing the end price.