We examined all types of business software companies and business models. We included subscription, transaction and usage-based revenue models. We focused on the early stage and examined companies that haven’t yet raised a Series A; this report focuses on pre-seed and seed stage businesses.
We have relied exclusively on information available in the public domain; and we built our scoring formula around the following factors:
Founders and team:
- Founders and composition of the executive team
- Founders’ previous experience; including companies they’ve previously worked for, educational institutions and their relevance to the project
- Whether they have founded successful companies in the past
- Whether they are able to attract top talent to the business
- Overall headcount growth
Fundraising journey:
- Strength of the investor syndicate
- Whether the company has been able to attract smart capital that will reliably support the business on its onward journey
- Funding velocity (the amount of capital raised within a timeframe)
Product feedback:
- Product reviews
- Feedback from user communities
- Media/analyst coverage