Tanya is responsible for the development of the product vision, defining and driving the product strategy and roadmap, and delivering the functionality and features required by customers and the market.
Previously Global Director of Data and Content businesses at Telefonica, Tanya was responsible for the management and monetisation of mobile operator customer data across the network footprint. Central to this role was the investment in, and deployment of, Amobee by Telefonica. Prior to Telefonica, Tanya was SVP New Media at Discovery Communications, responsible for the development of digital content and platforms across their international footprint. At BSkyB, Tanya was General Manager for Gaming.
Tanya was one of the two individuals (the other being Tobin) driving the GSMA and E5 initiatives on global mobile data and mobile advertising She was elected to the Global Board of the Mobile Marketing Association.
Tanya is also one of the world’s experts in customer data privacy and permissions. She led the earliest developments of MNO consent technology at Telefonica, and then joined Vodafone to design and implement a global customer data consent management platform, which is currently being deployed across Vodafone’s footprint.