When: Thursday 14th February from 2-5pm.

Where: The Office Group - 81 Rivington Street, 81 Rivington St, London EC2A 3AY, UK

Synopsis: A high energy, interactive workshop where we’ll explore the metrics executives at SaaS companies should be paying attention to in the boardroom to make the right decisions for their companies.

Agenda:
2pm: Round the table introductions

• The maths behind working smarter not harder
• Measurement - how to use different dimensions of data:
  - 1 dimensional: Volume metrics (x)
  - 2 dimensional: Conversion metrics (x,y)

3.15pm: Refreshment / working break

• How to budget for leads
• How to tell if your outbound sales / marketing approach is working using metrics

5pm: End

Desired outcome by the end of the day:

Gain practical insights that can be implemented immediately, gain strategic insights for Q1 2019, and avoid mistakes made by Silicon Valley companies for 2019.